Red Day, 2025
Our commitment to Red Day is a collective pledge shared with our community. As more than a single moment, but a continuous process of shaping, relearning, and evolving the retail landscape toward circularity.
At its core, Red Day for Do Not Wish is community-oriented, and underscores a dedicated day committed to openly sharing our annual progress. It is both a public and participatory: as we report our impact, invite dialogue, and reaffirm our commitment to building retail systems that are transformative for the planet. A shared moment in its making.
This progress reflects more than commerce; it signals the emergence of a subculture grounded in responsible, measurable consumption. From the outset, our commitment has centered on growth with impact; defined not solely by transactions or engagement metrics, but by demonstrable CO₂ outcomes on reductions, conserved resources, and the progressive building of a circular retail marketplace.
From day zero, our commitment has been to grow with impact. Every number reflecting not just progression, but a step toward reshaping retail into a climate-aligned infrastructure.
Progress & Impact Goals
| Metric | Current (2024–2025) | 2026 | 2027 |
|---|---|---|---|
| Landfill Avoidance | 750 kg | [x] | [x] |
| CO₂ Avoided | ~4,050 kg (2.70 CO₂e/order) |
[x] | [x] |
| Energy Saved | ~10,125 kWh | [x] | [x] |
| Carbon Intensity per Order | 2.70 CO₂e | [x] | [x] |
Do Not Wish is committed to contributing to the global industrial decarbonization by setting clear emissions-reduction targets within our operational infrastructure, culture, and value chain. We aim to achieve measurable reductions in emissions intensity across our operation, and advance toward net zero alignment by 2030, and beyond.
Public Dialogue & Key Pillars
Our commitment beyond commerce is about embedding discounted retail into the current, and as part of the broader dialogue on climate and consumption. Since 2025, we have identified key pillars that will guide this dialogue:
- Impact – measuring and reporting results transparently.
- Partnerships – working with external stakeholders to expand circular solutions.
- Innovation – evolving our technology and methodology for measurable climate impact.
- Culture – shaping a subculture of responsible, community-driven consumption.
These pillars ensure that Do Not Wish remains accountable, collaborative, and positioned to drive systemic change.
Looking Ahead
In the months ahead, we will announce some key dates and milestones that mark a new chapter for Do Not Wish, centered on:
- Updated Terms & Conditions
- Partnership rollouts across retail, climate, and culture
- A continued rollout of our Marketplace infrastructure.
| Date | Announcement | Description |
|---|---|---|
| Q4 26 | Marketplace Launch | 2026 – Date to be Announced |
| Q4 26 | Updated Terms & Conditions | Release of revised platform terms reflecting restructuring, impact goals, and compliance. |
| Q2 26 | Partnership Rollouts | Across retail, climate, and culture. |
| Q3 26 | Mission & Vision Statement Update | Publication of DNW’s refined mission and vision for our next growth phase. |
| Ongoing | Impact Adjustments & Methodology Updates | Regular updates as we refine our impact metrics and carbon targets. |
These milestones represent not just operational updates, but steps toward embedding circular retail into the public dialogue on climate, culture, and consumption. Impact adjustment updates will also be shared as we refine our methodology and targets.
An Open Invitation
Red Day 2025 is an open invitation to be part of a community that spans retail, culture, and climate impact with a vision primarily built on participation and partnerships.
We are extending informal partnership opportunities across:
- Operating Partners – logistics, circularity, technology, infrastructure collaborators
- Distribution Partners – brands, retailers, retail channels
- Founding Community Contributors – designers, creatives, stylists, artists, media voices, models, and cultural contributors.
Our formal rollout will begin with an initial group of founding collaborators and community members, who will help shape Do Not Wish from the inside. Invitations to this founding cohort will not be published.
To Customers
As the core of this initiative, every transaction, share or mention contributes directly to reducing CO₂ emissions, conserving resources, and driving measurable impact through Do Not Wish. Your choices play a direct role in lowering emissions and advancing circular retail. Together, we turn every transaction into measurable impact.
Net Zero Commitment
Do Not Wish is committed to advancing a net zero, climate-aligned future. We are embedding carbon accountability across every layer of our operations – from marketplace transactions to logistics, partnerships, and general operational practices. Our long-term goal is to achieve carbon neutrality across our value chain and to contribute to broader industrial decarbonization efforts.
Red Day marks our annual ongoing dialogue on circularity in retail, and this year, we extend the dialogue to you – our customers and growing community: How Would You Like To Shop?
Tell Us. Follow Our Journey. Send us an email at connect@donotwish.com
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